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A Perfect Fit

This jack-of-all-trades became a master of one: real estate.

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This story appears in the February 2003 issue of Entrepreneur. Subscribe »

Robert Blanton is a man who knows what he wants. That may be difficult to believe from looking at his resume--he's owned everything from a gym to retail video stores. But Blanton's business experience helped him head in a new direction with a RE/MAX franchise.

Blanton, 52, was drawn to real estate, because, he says, "I was looking for something more labor-intensive than inventory-intensive." More than three years spent learning about the franchise as an agent convinced Blanton it was a right fit. He liked its concept of 100 percent commission kept by the agent, unlike agencies that keep a percentage. In April 2002, Blanton opened RE/MAX Connection in Ellisville, Missouri, a suburb of St. Louis.

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