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Squeezing Value From Site Traffic

Try these tips for improving your visitor-to-sale conversion rate.

This story appears in the January 2003 issue of Entrepreneurs Start-Ups magazine.

Q: I need help with using viral marketing to promote my Web site. I'm using newsgroups, chat rooms and free press releases, and I can see traffic coming into my Web site. But none of these submissions have added value. Can you make any recommendations?

A: It sounds like you've made a good start. Newsgroups, chat rooms and press releases can all be good sources of free traffic, and you're obviously taking advantage of this. What concerns me, though, is your comment that none of these submissions have added "value." I'm going to bet you mean these visitors aren't taking the action you've been hoping for--be it purchasing your product or subscribing to your newsletter.

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