Posting articles on your Web site is a time-proven technique for generating repeat visitors. The articles can vary in length, from around 250 to 3,000 words. You can offer a single article or a series of articles. They can be permanently posted, rotated or offered for a limited duration. These articles can be offered to any visitor via password, for a fee or as part of a club. Post them by topic areas, dates, titles, word lengths or any other criteria.
Excerpted from 101 Internet Marketing Tips For Your Business