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Cool Aid

Don't go the startup route alone. Help is right around the corner--and it's free.

This story appears in the February 2003 issue of Entrepreneurs Start-Ups magazine.

Free. The word feels like a fantasy, or maybe a sick joke. After all, you can't make a move without spending money. Walk 10 feet, and you're 10 steps closer to buying new shoes.

If you're starting your own business, the word "free" seems like an even more distant dream. Every potential expense seems magnified because your startup funds are probably pretty skimpy. If part of your business plan is to check vending machines for uncollected coins in the change slot, you've come to the right place.

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