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Getting word of your business out on the street is worth any price, but with these 7 marketing techniques, it's actually pretty cheap.

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This story appears in the February 2003 issue of Entrepreneurs Start-Ups magazine.

It's the chicken/egg syndrome of start-up: You need to spend money to bring in customers, but you don't have money to spend until you get customers. Too often, new business owners treat marketing as an optional expense. The truth is, if you don't dedicate an adequate budget of time and money to marketing, it's unlikely you'll attract enough customers to sustain and grow your venture.

The good news is, many small businesses have successfully marketed themselves on a shoestring. By applying creative solutions to marketing challenges, you can get the word out to prospective customers without going for broke. Simply keep in mind these seven secrets to successful small-budget marketing, and you'll be well on your way to big-time results.

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