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Off the Map

These franchisees hope pride in their work and community will take their business into uncharted territory.

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This story appears in the February 2003 issue of Entrepreneurs Start-Ups magazine.

Known throughout Flagstaff, Arizona, as the "Map Man," Norman Mayes wears his Discovery Map shirt with pride, drives a truck with "FLAGMAP" on the license plate and carries a camera, always ready to capture candid pictures of tourists using his map. "It is my map, and I tell people that," Mayes says.

In the summer of 2000, Mayes, 61, and his wife, Barbara, 58, purchased a Discovery Map franchise. As franchisees, their primary responsibility is to sell advertising space on the map. The franchisor then produces and prints a free, detailed map of the city, complete with listings of local businesses, hotels and attractions.

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