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Perfecting the Elevator Pitch

Learn to rattle off a spiel quickly about your company, and soon you'll have more contacts than you'll know what to do with.

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This story appears in the February 2003 issue of Teen Startups.

The more time you spend in business, the more you will hear people refer to "the elevator pitch." The goal of this column is to inform you of what the elevator pitch is, how to develop one and how to use it effectively in the business world. It is an essential part of any networking strategy.

What is an elevator pitch? As an entrepreneur, you may find yourself always pitching your product or service to a potential customer, partner or investor. Sometimes these people only have the 60 seconds it takes to ride an elevator, hence the term elevator pitch. You should not have just one elevator pitch perfected, but rather a few different pitches that you can target depending on your audience.

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