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6 Easy Steps to a Winning Press Release

Writing a good release doesn't have to be a mystery. Here's how to make it stand out and get yourself some free publicity.

This story appears in the February 2003 issue of Teen Startups.

You've got a great business, no doubt about it. And you're proud to say that your customer list has been steadily growing through word-of-mouth. Still, when it comes to marketing your business, it seems like you're missing something, but you just can't put your finger on it.

You find out just what that "something" is later on that same day, when you pick up a copy of your local newspaper. There, on the front of the business section, is a big picture of a friend, along with a splashy feature story about her business. "Hmph!" you say to yourself. "She most know someone who works there."

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