Beat the Best

The best-promoted technology will often beat the best technology.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

To apply that idea to your business, ask yourself these :

  • What can you do with your product or service to give it an aura of magic?
  • What are you doing to build with the media? Is your current relationship friendly or hostile?
  • Where have you become invisible or taken for granted despite your superior performance in this area?
  • What are you doing to raise others' awareness of the necessity of your presence?

Excerpted from At Work With Thomas Edison: 10 Business Lessons From America's Greatest Innovator

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Amplify your business knowledge and reach your full entrepreneurial potential with Entrepreneur Insider’s exclusive benefits. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Plus, enjoy a FREE 1-year Entrepreneur magazine subscription.
Entrepreneur Store scours the web for the newest software, gadgets & web services. Explore our giveaways, bundles, "Pay What You Want" deals & more.

Latest on Entrepreneur