Beat the Best
The best-promoted technology will often beat the best technology.
To apply that idea to your business, ask yourself these questions:
- What can you do with your product or service to give it an aura of magic?
- What are you doing to build relationships with the media? Is your current relationship friendly or hostile?
- Where have you become invisible or taken for granted despite your superior performance in this area?
- What are you doing to raise others' awareness of the necessity of your presence?
Excerpted from At Work With Thomas Edison: 10 Business Lessons From America's Greatest Innovator
Entrepreneur Editors' Picks
-
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
-
7 Meaningful Ways Your Business Can Honor Memorial Day
-
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
-
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
-
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
-
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
-
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform