My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Emily Dalton and Curran Dandurand

37, 43, co-founders of Jack Black in Addison, Texas
Magazine Contributor
2 min read

This story appears in the March 2003 issue of Entrepreneur. Subscribe »

Description: High-end men's grooming products

Start-up: $400,000 in 2000

Sales: 2003 projected sales of $5 million

Crossing Gender Lines: Dalton (l.) and Dandurand spent years in branding and marketing for makeup and skin-care giants and met while working at Mary Kay. They looked at the world of men's personal care and saw promise. "We knew there was a huge opportunity with men. A lot of big companies had tried to [launch] a line but failed to break through. [It had to be] a start-up company with fresh thinking," reasons Dandurand.

Tall, Dark and Simple: The partners did massive research to get inside the minds of men. Targeting "the guy's guy," Dalton reports: "He cares about how he looks. But he's not going to do a five-step skin-care regimen." To fulfill men's desire for simplicity, the entire Jack Black line is multifunctional, like the All-Over Wash for face, hair and body. Inspired by the package design of premium liquor and cigars, they created packaging that's distinctively masculine and alluringly familiar.

Delivered Male: Besides selling in Nordstrom and Saks Fifth Avenue and at, the co-founders get innovative by distributing to private country clubs, resorts and professional sports teams' locker rooms. Says Dalton, "We've been able to connect with guys in a way no brand has been able to do."

More from Entrepreneur

Kim's expertise can help you become a strong leader, pitch VCs for capital, and develop a growth strategy.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur