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Balancing the Books

If you've got too much reading to digest, try changing the menu.

This story appears in the March 2003 issue of Entrepreneur. Subscribe »

If stacks of reading material are starting to gather dust and rot on your desk, or if you find yourself feeling guilty because you can't seem to get through every single business book other people have recommended, maybe the problem isn't that you're trying to read too much--it's that you're just trying to read the wrong things.

Of course, as an entrepreneur, you'll always need to keep up with trade journals and the latest business news. But that shouldn't consume the bulk of your reading time, according to Steven B. Sample, president of the University of Southern California in Los Angeles and author of The Contrarian's Guide to Leadership (Jossey-Bass).

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