Quit Bugging Me!
Many online affiliates are being bitten by software that wrongly credits Web site referrals. Are you a victim?
Small online merchants who are members of the Web's affiliate marketing programs are becoming concerned about a relatively new technology referred to as parasiteware, which credits the wrong party when online stores tally commissions for Web referrals. In typical affiliate transactions, consumers click on a link from a Web site that points to a product on a merchant site such as Amazon.com. If a customer decides to buy the product, Amazon pays its affiliated Web site operator a commission for the sale, which is usually 5 to 15 percent of the purchase price.
Now, some online merchants are noticing they are not getting their commissions. Why? In some cases, parasiteware overwrites, intercepts, appends to or changes a performance marketing tracking link so that credit is registered to a third party for whom the link was not originally coded.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!