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In High Spirits

How to get yourself and your business fired up from the inside out

This story appears in the April 2003 issue of Entrepreneur. Subscribe »

Enthusiasm. What is it, and how do we get it? It comes from the Greek word "enthios," which means "the god within." Isn't that an apt description? Think back to the times you've been enthusiastic about something. Think of how enthusiasm has provided you with the energy you need to keep going and the will to take whatever action is necessary.

What does enthusiasm have to do with sales? Everything. It is the outward manifestation of our inner passion. Enthusiasm often carries us far beyond any skill or talent we may have. Take two people who are vying for a job. One has enthusiasm and energy, but not much experience. The other one has experience and is-at least on paper-smarter, but lacks energy. Who would I hire? The person who demonstrates enthusiasm.

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