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Legends for Hire

Using a famous face to attract prospects to your advertising campaign may not be a budget-busting proposition after all. You just need to find the right fit.

This story appears in the April 2003 issue of Entrepreneur. Subscribe »

It often takes a lot of loot to get celebrities to put their mug in your advertising-be they living or dead. In fact, some of the famously deceased demand the biggest bucks of all. Marilyn Monroe, for example, commands more money 40 years after her death than many "living legends" do today. Such is the powerful draw that these icons can be to a promotional campaign.

However, beyond the firmament of other late luminaries such as James Dean, Martin Luther King Jr., Elvis Presley, Jackie Robinson and Babe Ruth, the images of a great many others, both living and dead, are available-and even affordable. Depending on the size and scope of your ad campaign, it's possible to spend only a few hundred to a few thousand dollars to hire the famous face you want.

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