Shake it Up

You'll lose visitors if you let your Web site go stale.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

It's essential to have your site packed with a supply of product information, industry news, how-to tips or whatever other information your customers are interested in. More important, that information must also be kept constantly updated. Make sure the Web designer you use is either willing to update your site for you or can show you how to do it yourself. After a Web surfer has visited your site more than a few times and found the same information as the previous visit, odds are good he or she won't come back again.

Excerpted from Grow Your Business

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business