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We'll Drink to That!

Inspired by a popular diet, this team of health-conscious entrepreneurs are mixing up the cocktail world.

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This story appears in the April 2003 issue of Entrepreneur. Subscribe »

What: Sugar-free and low-carb drink mixes

Who: Christopher J. Miller, Craig Cook, Robert Pfeiffer, Heike Pfeiffer and Kerri Bryant, co-founders of Low Carb Living Inc.

Where: Encinitas, California

When: Started in 1999

It was the renewed popularity of the Atkins diet that inspired Christopher J. Miller and his partners to start Low Carb Living Inc. After losing weight on the program, this chiropractor realized there were few cocktail options for people on low-carb diets, as nearly everything on the market was made with sugary syrup. "When I was on the diet, I couldn't drink margaritas," says Miller, 53. But during a trip to Mexico, he and his partners started experimenting with flavor combinations and sugar replacements to come up with a low-sugar alternative to traditional margarita mixes. Baja Bob's Sugar Free and Low Carb Bar and Party Mixes was born.

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