Lights, Camera, Action
Airtime on home shopping networks gives your product a big boost.
The Entrepreneur: Jeff
Pettit, 47, founder of Floppy Sprinkler USA LLC in Baton Rouge,
Louisiana
Product Description: Rain on
Demand is a water sprinkler with a silicone tube that can rise and
rotate 360 degrees, distributing water in a 40-foot circle. The
primary advantage of Rain on Demand is that its softer tube
produces large water droplets without mist-so more than 90 percent
of the water falls in the intended area. Traditional sprinklers,
which use a piece of metal to disperse the water, create a
substantial amount of mist that floats away, with only 65 percent
of the water falling in the target area.
Start-Up: $150,000 in
2000
Sales: $250,000 in 2002
The Challenge: Getting your
product sold over a home shopping network and maximizing those
sales to get your product into normal channels
It takes a lot of time and work to get a new product featured on a home shopping channel. Here's how Pettit recommends handling the challenge:
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market