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Lights, Camera, Action

Airtime on home shopping networks gives your product a big boost.

This story appears in the April 2003 issue of Entrepreneur. Subscribe »

The Entrepreneur: Jeff Pettit, 47, founder of Floppy Sprinkler USA LLC in Baton Rouge, Louisiana

Product Description: Rain on Demand is a water sprinkler with a silicone tube that can rise and rotate 360 degrees, distributing water in a 40-foot circle. The primary advantage of Rain on Demand is that its softer tube produces large water droplets without mist-so more than 90 percent of the water falls in the intended area. Traditional sprinklers, which use a piece of metal to disperse the water, create a substantial amount of mist that floats away, with only 65 percent of the water falling in the target area.

Start-Up: $150,000 in 2000

Sales: $250,000 in 2002

The Challenge: Getting your product sold over a home shopping network and maximizing those sales to get your product into normal channels

It takes a lot of time and work to get a new product featured on a home shopping channel. Here's how Pettit recommends handling the challenge:

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