Lights, Camera, Action
Airtime on home shopping networks gives your product a big boost.
The Entrepreneur: Jeff
Pettit, 47, founder of Floppy Sprinkler USA LLC in Baton Rouge,
Louisiana
Product Description: Rain on
Demand is a water sprinkler with a silicone tube that can rise and
rotate 360 degrees, distributing water in a 40-foot circle. The
primary advantage of Rain on Demand is that its softer tube
produces large water droplets without mist-so more than 90 percent
of the water falls in the intended area. Traditional sprinklers,
which use a piece of metal to disperse the water, create a
substantial amount of mist that floats away, with only 65 percent
of the water falling in the target area.
Start-Up: $150,000 in
2000
Sales: $250,000 in 2002
The Challenge: Getting your
product sold over a home shopping network and maximizing those
sales to get your product into normal channels
It takes a lot of time and work to get a new product featured on a home shopping channel. Here's how Pettit recommends handling the challenge:
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