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It's in the Mail

How do you find the best mail order catalog for your product-and get it in the door?

This story appears in the April 2003 issue of Entrepreneur. Subscribe »

Q: I have a great product I want to sell. I've thought about selling it in a mail order catalog, but how do I get my products into a catalog?Name withheld

A: Your first step is to identify the catalogs that specialize in your type of product and sell at prices your product justifies. You can either contact catalog companies yourself, or you can work through a catalog broker who can place your product for you. Oxbridge Communications ( publishes the National Directory of Catalogs, which lists more than 9,000 North American catalogs. The listing includes products carried and production information for vendors like you. You'll likely want to use this at a library because the print version costs $595 and the CD-ROM is $795.

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