Spring Cleaning
It's time to clear away the cobwebs and find out if your Web site is in good working order.
Have you noticed that your online sales are lower than they used to be? Are fewer visitors clicking through your Web site? Here's an explanation you may not have considered: Your Web site may not be running as smoothly as it should be. For instance, your site's coding may not work well with multiple browsers. It may not be user-friendly, and visitors may have difficulty navigating it. Or your site may take too long to load. Studies show if a Web page doesn't load within eight seconds, roughly one-third of potential visitors give up on the site.
"You should always be checking on your Web site to make sure it is running smoothly, especially in today's environment," says Bill Gassman, a research director at Gartner Inc.in Stamford, Connecticut. "Bad online experiences can cause users to leave a site, contributing to brand erosion and ultimately reducing overall revenues."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
