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Spring Cleaning

It's time to clear away the cobwebs and find out if your Web site is in good working order.

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This story appears in the April 2003 issue of Entrepreneur. Subscribe »

Have you noticed that your online sales are lower than they used to be? Are fewer visitors clicking through your Web site? Here's an explanation you may not have considered: Your Web site may not be running as smoothly as it should be. For instance, your site's coding may not work well with multiple browsers. It may not be user-friendly, and visitors may have difficulty navigating it. Or your site may take too long to load. Studies show if a Web page doesn't load within eight seconds, roughly one-third of potential visitors give up on the site.

"You should always be checking on your Web site to make sure it is running smoothly, especially in today's environment," says Bill Gassman, a research director at Gartner Inc.in Stamford, Connecticut. "Bad online experiences can cause users to leave a site, contributing to brand erosion and ultimately reducing overall revenues."

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