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Be Careful When Making Guarantees

Offering too much is risky business
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Unconditional guarantees can open you up to risk if you offer too much, don't set adequate restrictions or leave an opening for fraud. Craft your guarantee carefully. But don't avoid guarantees out of fear.

Excerpted from Grow Your Business

How Do You Choose Just the Right Niche for Your Ecommerce Business? A Checklist