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Hand Out Free Samples

It's a small way to win new customers.

Opinions expressed by Entrepreneur contributors are their own.

The initial cost of giving away free samples of your product may be greater than the return. However, the potential for a substantial increase in profits is expanded, at least more than if no sample were offered. The theory behind free samples is simple: By exposing people to the product, you encourage them to be paying customers.

Excerpted from 101 Internet Marketing Tips For Your Business

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