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3 Steps to Creative Selling

Start out by uncovering the needs of your prospects.

Opinions expressed by Entrepreneur contributors are their own.

What's the first step in creative selling? Coming up with a creative idea, right? Wrong! It's investigating prospects and uncovering needs they might have. Secondly, you set specific goals for them--then you create an idea. Ideas are third--needs come first.

Excerpted from Creative Selling: Boost your B2B sales

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