Take Time to Reassess Your Marketing Program

Reviewing your marketing strategies from time to time will help you create strong methods for developing new business.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Here are some smart tips from guerrilla marketing expert Jay Conrad Levinson:

  • Don't just network--build relationships. Send notes to people you've just met indicating you would like to talk again.
  • Make sure your ads answer every consumer's No. 1 question: What's in it for me?
  • Give something to your best customers. Gifts work best as a follow-up to a sale or a referral, on a holiday or for the customer's birthday.
  • Personalize your e-mail marketing messages. And add an easy-response device, such as "To order, fill in the blanks and e-mail back."
  • Are you using the best ways to reach your prospects? A letter followed by a phone call is best. Next best is a referral, then a cold call.
  • Be sure you're communicating with your customers, even when you're not trying to sell them anything. That's how your build effective relationships.
Related Articles
. Find Time for Marketing
. Marketing Plan Makeover
. Creative Marketing on a Shoestring

More from Entrepreneur

Jason's expertise and experience can help you with storytelling, motivation, and pitching your business to media.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.