Here are some smart tips from guerrilla marketing expert Jay Conrad Levinson:
- Don't just network--build relationships. Send notes to people you've just met indicating you would like to talk again.
- Make sure your ads answer every consumer's No. 1 question: What's in it for me?
- Give something to your best customers. Gifts work best as a follow-up to a sale or a referral, on a holiday or for the customer's birthday.
- Personalize your e-mail marketing messages. And add an easy-response device, such as "To order, fill in the blanks and e-mail back."
- Are you using the best ways to reach your prospects? A letter followed by a phone call is best. Next best is a referral, then a cold call.
- Be sure you're communicating with your customers, even when you're not trying to sell them anything. That's how your build effective relationships.
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