Reward Your Web Customers

Loyalty marketing can go a long way toward retaining existing customers.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

It costs less to retain a customer than it does to acquire a new one. One way to reward your valued customers is to give them special access to premium services by setting up a members-only domain on your Web site. You can make your members-only domain password-protected, and membership can be based on the amount of previous purchases or any other qualifications you see fit.

Excerpted from Attracting & Rewarding Outstanding Employees

More from Entrepreneur

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.