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Reward Your Web Customers

Loyalty marketing can go a long way toward retaining existing customers.

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It costs less to retain a customer than it does to acquire a new one. One way to reward your valued customers is to give them special access to premium services by setting up a members-only domain on your Web site. You can make your members-only domain password-protected, and membership can be based on the amount of previous purchases or any other qualifications you see fit.

Excerpted from Attracting & Rewarding Outstanding Employees

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