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Move Over, Martha

Find out which style maven has the best shot at claiming Martha Stewart's crown.

This story appears in the May 2003 issue of Entrepreneur. Subscribe »

Whether or not Martha Stewart recovers from her insider trading scandal, there's more than one decorating diva angling for her spatula.

B. Smith

Empire: B. Smith Enterprises Inc. Host of TV's "B. Smith with Style"; author; boasts three restaurants and a line of housewares

Reason to love her: She's a successful African American entrepreneur.

Reason to loathe her: She sings her own theme song.

On Martha: "Nobody is going to be Martha."

Stumbling block: Can America love to hate someone who seems so nice?
Katie Brown

Empire: Host of "The Katie Brown Show" on E!'s Style Network; author; the "Gen X Martha"

Reason to love her: She'll keep the camera running even if she makes a mistake.

Reason to loathe her: She's as peppy as Martha Stewart on amphetamines.

On Martha: "Martha's great."

Stumbling block: Who watches the Style Network?
Christopher Lowell

Empire: Christopher Lowell Enterprises. Host of "The Christopher Lowell Show" on The Discovery Channel; author

Reason to love him: Sometimes hosts in drag; large male following

Reason to loathe him: His high-pitched voice can frighten animals and small children.

On Martha: "She didn't really show how-to; she showed how she lived in the Hamptons. People are disconnected from that."

Stumbling block: Are we ready for a male Martha?
Chris Casson Madden

Empire: Chris Madden Inc. Host of HGTV's "Interiors by Design"; author of 15 books; sales of $75 million in 2002

Reason to love her: Active in causes such as Habitat for Humanity

Reason to loathe her: Says things like "Feed your soul" and "Every woman has room inside"; has homes in Westchester County and The Hamptons

On Martha: "I do have, to be honest, the credentials to be the next Martha."

Stumbling block: Will America warm to someone who might make Martha seem average?
Sandra Lee

Empire: Sandra Lee Semi-Homemade. A regular on the QVC Shopping Network; has inked a deal with Miramax to write cookbooks and possibly start her own TV show

Reason to love her: Bills her style as "the Cliffs Notes approach to life"

Reason to loathe her: Looks like Martha, only younger

On Martha: "Martha is Martha. There's no replacing [her]."

Stumbling block: Will people confuse her with Sara Lee or Sandra Dee?

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