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Mental Images

Using metaphors can get a river of creative juices flowing.

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This story appears in the May 2003 issue of Entrepreneur. Subscribe »

What does white-water rafting have to do with designing computer-based training? Maybe nothing on the surface, but for one of my clients, it was an association that solved a long-standing problem.

When you're having trouble coming up with a fresh approach or need some new ideas, using metaphors comparing your situation to something else is one of the easiest techniques to get ideas flowing.

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