Using metaphors can get a river of creative juices flowing.
What does white-water rafting have to do with designing computer-based training? Maybe nothing on the surface, but for one of my clients, it was an association that solved a long-standing problem.
When you're having trouble coming up with a fresh approach or need some new ideas, using metaphors comparing your situation to something else is one of the easiest techniques to get ideas flowing.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!