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Doing the Math

Jack and Diane learn that finding a location they like isn't enough. They also have to crunch the numbers and see if it's one they can afford.

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This story appears in the May 2003 issue of Entrepreneur. Subscribe »

In our last issue, Jack and Diane thought they had found the perfect location for their business. But the search doesn't stop there.

You learn a lot when you start shopping for commercial real estate. For Jack and Diane, the first lesson they learned was how expensive the perfect parcel can be. But when the visibility, access, customer demographics, zoning, competitive placement, sign restrictions and daily car counts of a given site are just right, the owner generally becomes pretty proud of his little slice of the world.

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