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Flower Power

How one former guitarist gave a much-needed woman's touch to the rock 'n' roll music scene

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This story appears in the May 2003 issue of Entrepreneur. Subscribe »

What: Manufacturer of guitars for girls

Who: Tish Ciravolo of Daisy Rock Girl Guitars LLC

Where: Van Nuys, California

When: Started in 2000

Rock 'n' roll has long been a man's paradise, but Tish Ciravolo is hoping to change that with her Daisy Rock line of guitars made especially for girls. After all, Ciravolo, a thirtysomething musician and mother of two young girls, knows from experience what it's like for a woman to struggle to play a large and heavy standard guitar--she did that years ago as a guitarist in the Los Angeles music scene.

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