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Got Game?

Useful start-up moves from a popular board game

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This story appears in the May 2003 issue of Entrepreneur. Subscribe »

Playing Monopoly was a blast as a kid. Buying Boardwalk and Park Place. Passing Go and collecting $200. Building an empire. Now that you're an entrepreneur, why not take some of those Monopoly lessons and apply them to your business?

That's the idea behind Everything I Know About Business I Learned From Monopoly (Running Press) by Alan Axelrod. "The great lesson of Monopoly is to flex your risk muscle," Axelrod says. "In Monopoly, a cautious strategy can never win." Axelrod says the game is all about the calculus of opportunity. Passively letting opportunities pass you by effectively plays into the hands of opponents.

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