A Dream Come True
The ins and outs of starting your own consulting service
Whether you've been laid off from your corporate job or you're just ready to strike out on your own, you're not alone if you dream of starting a consulting business. To make that dream a reality, Joseph Riggio, CEO and president of JS Riggio International Inc. in Mahwah, New Jersey, has developed a program to help aspiring entrepreneurs launch consulting businesses.
First, says Riggio, pick a point of entry where you already have expertise and familiarity. What are you passionate about? "The more specific, the better," he says. "Think about it as though you're entering a funnel from the small end." Be tightly focused and position yourself in that small area-you can't be all things to all people. Use your specific expertise to persuade your first few critical clients to take a risk on you; only then can you expand your horizons a bit.
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