Finding a Market for Your Services
Does anyone need what your business is offering? To find out, the best approach is the direct approach.
Q: I'd like to start a
bookkeeping, tax and payroll service. If I were to conduct a survey
to see if there's a need for my service, how should I
A: Business services like bookkeeping and payroll have the advantage of enabling you to identify specific prospective clients whom you can interview face-to-face, by phone or using a mailed survey. Chances are, you'll be able to talk with quite a few business owners by going door-to-door in an office building or store-to-store with locally owned businesses. Your questions may actually prompt some businesspeople to become clients.
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