This story appears in the
May 2003 issue of
Entrepreneur.
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Research
Methods
The majority of Americans now have Internet access, and it can be
hard to divine just what they're looking for and expecting to
find when they visit your business Web site. Fortunately, a new Pew
Internet & American Life study is taking out some of the
guesswork. First and foremost in the realm of electronic commerce,
surfers expect to find solid product information for items in which
they're interested.
Here's a good statistic for brick-and-mortar entrepreneurs:
Nearly half (46 percent) of all Americans say they are more likely
to go to a physical store and buy a product if they are able to
find information about it on the store's Web site. If you
weren't convinced before about the importance of having an
online presence, that number is strong supporting evidence. Visit
the Pew project online at www.pewinternet.org to access this study and
others.
On average, Net users watch
4.8
HOURS
less TV per week than nonusers.
SOURCE: UCLA Center for Communication
Policy
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