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Add a Gift Registry to Your Site

Shoppers will enjoy this convenience, as long as it functions correctly.

Opinions expressed by Entrepreneur contributors are their own.

If your gift registry can't reliably deliver the kind of convenience shoppers are looking for, they'll take their business somewhere else. Be sure the site works as advertised before you roll it out. A well-functioning Web-based gift registry can enhance your status and strengthen your business, both on the Web and off.

Excerpted from 101 Internet Marketing Tips For Your Business

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