Mastering the Art of Persuasion

It's an effective way to get your point of view across to customers and clients.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

According to Webster's Dictionary, manipulation is the act of using any means necessary to force a person to do something that fulfills your needs, whether or not it's in his or her best interest. Persuasion is the art of guiding someone through a logical progression of thoughts so that he may arrive at a conclusion that complements your views but is also in his own best interest. Persuasion enables other people to understand what you're saying and what you're feeling, and it motivates them to do what you believe is in their best interest.

Excerpted from Attracting & Rewarding Outstanding Employees

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding