Schlotzsky's Eyes Fast-Casual Niche with New Menu, Design

Grow Your Business, Not Your Inbox

Stay informed and join our daily newsletter now!
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Austin, Texas--To combat disappointing financial results and continued store closures, Schlotzsky's Inc. has launched a host of new gourmet and health-oriented menu offerings and a revamped prototype, dubbed "Concept 2005," aimed at a reposition into the fast-casual arena. Looking to compete with such fast-casual sandwich chains as Panera Bread Co. and Quiznos, Schlotzsky's said its new food lineup would include more lower-calorie and reduced-fat offerings, an expanded children's menu and a sophisticated breakfast program. In addition, the chain said it would emphasize catering and delivery and revamp its design and give it a more contemporary and upscale atmosphere in an attempt to win over unsatisfied quick-service burger customers. -Nation's Restaurant News

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Are you paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.

Latest on Entrepreneur