Creating a Press Kit

Someday the media will want this information, so make sure it's ready to go.
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If you haven't put together a press kit for your firm, now is a good time to consider it. A press kit--also called a media kit--is a prepared package of information you can send out to members of the press. As you grow, you may come to the attention of local or national media and need a way to quickly and completely communicate key facts about your company. The press kit is a simple solution to this need.

Excerpted from Grow Your Business