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The Great Unknown

How can you keep your chin up in this uncertain economic landscape?

This story appears in the June 2003 issue of Entrepreneur. Subscribe »

It's no wonder entrepreneurs are facing a crisis of confidence; they have been hanging on in an economy where recovery never comes. Uncertainty over terrorism, the situation in the Middle East and a shaky stock market only increase the sense of anxiety.

You hear economists measuring numbers, but all you know is what you're experiencing on the front lines. You've been pumping up your employees' morale and productivity for so long, but what about your own? You may feel like Sisyphus, pushing a boulder uphill only to do it again the next day. When it seems there's no light at the end of the tunnel, even the most Type A entrepreneur can be tempted to stay in bed all day. Says Ben Leichtling, founder of Leichtling and Associates LLC, a management consulting firm in Denver, "What's happening to entrepreneurs is a general fear that if the economy stays down, they won't make it."

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