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"Windtunnel" Vision

Air out some new ideas with this technique.

This story appears in the June 2003 issue of Entrepreneur. Subscribe »

Getting customers' attention in a boisterous economy is a real challenge. Fresh ideas and a new approach will help you stand out in a crowded marketplace. One technique to help you generate new ideas is called "Windtunnel," and its aim is to produce a strong flow of thoughts to blow you beyond your standard responses.

This technique, introduced to me by its originator, creativity expert Win Wenger, is done in pairs. Once you and a partner decide on the issue or problem you need to address, each of you makes a list of three questions about the topic to be discussed.

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