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Nab Your Niche

A specialty is essential to your success in the booming home-improvement market.

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This story appears in the June 2003 issue of Entrepreneur. Subscribe »

Finding a niche is important in any industry, but it's especially so in the $169 billion home-remodeling market. According to the National Association of Home Builders (NAHB), 1.35 million new single-family homes are projected to be built in the United States in 2003. "Remodeling is at record proportions," says the NAHB's Donna Reichle.

To capitalize on all that building and remodeling, Brian Workman and Paul Rodgers, both in their late 30s, found their niche by launching Blind Corners & Curves LLC, which specializes in making custom window coverings for oddly shaped windows. "Being in a niche is everything," says Workman. "Find something that you specialize in that sets you apart." Founded in 1999, their Denver business now has sales exceeding $1 million.

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