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A Novel Dilemma

To reach potential customers with an avant-garde product, you'll need to have a few tricks up your sleeve.

This story appears in the June 2003 issue of Entrepreneur. Subscribe »

The Entrepreneurs: Brian Glover, 35, and Francisco Guerra, 34, founders of Drink Safe Technology in Plantation, Florida

Product Description: The Date-Rape Drug Personal Test Kit is a business-card-sized test strip designed to reveal the presence of two of the most popular date-rape drugs, gamma hydroxybutyrate (GHB) and ketamine. Users simply place a few drops of their drinks on the card's two test circles. If either test circle turns blue, it's an indication the drink could be tainted. The product sells nationwide for $1.25 per card, or $7 for 10 cards at convenience and grocery stores.

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