How to Keep Customers for Life

Earning this kind of loyalty isn't easy, but it can be done.
1 min read
Opinions expressed by Entrepreneur contributors are their own.

Having customers for life is a long, long time. Situations change, and people change. The foundation of a wonderful relationship two years ago may not mean anything today. Your relationship with a long-term customer is similar to a marriage. The relationship must evolve to stay vibrant, alive and satisfying to both of you.

So never stop selling them. Every time your company comes out with a new product or service, pitch it out to your current customers first. If it's really a new and improved model, don't you owe it to them? If there's a limited supply, shouldn't your best customers get first shot at it? Always add value to their current purchases.

Excerpted from Creative Selling: Boost your B2B sales

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.