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What's in Store?

Stumped about what to sell at a kiosk? Find out how to get the ideas rolling.

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This story appears in the June 2003 issue of Start Up.

When Andy Digirgis decided he wanted to open a kiosk, it wasn't difficult to figure out what he wanted to sell. He just followed his passion: cigars. "I figured if I liked [them] that much, I might as well do something with [them]," he explains.

Three years ago, DiGirgis started The Cigar Guy, a kiosk specializing in cigars and cigar accessories, at The Galleria at South Bay in Redondo Beach, California. To choose exactly which products and product lines to carry, DiGirgis, 42, turned to industry experts. "I would poll certain salespeople to see what was selling and what wasn't," he says.

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