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It's All Geek to Me

Do you want to start a tech business but think you have to be a computer geek? Not so, says this franchisee.

This story appears in the June 2003 issue of Start Up.

Diana Formanek is not exactly what you'd call a tech wizard. She bought her first computer just two years ago, and it took her about a year to figure out how to burn CDs. Despite this dubious track record, Formanek, 28, had few concerns about becoming a Friendly Mobile Computer Services franchisee. "I was technically challenged, and I honestly didn't even want to learn it," she says. "I thought 'We'll just hire the tech people.'"

Since March 2002, Formanek and her husband, Rob, 35, have been dispatching techs from their homebased franchise to help families and businesses with computer problems. The Formaneks also repair computers at their home in Omaha, Nebraska. Their revenue from the 10 months they operated during 2002 totaled $73,000, while their projected sales for this year are expected to be in the neighborhood of $110,000.

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