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Mr. Mom

Going homebased made it easier for one entrepreneur to put his family first for a change.

This story appears in the June 2003 issue of Start Up.

As vice president of sales and marketing for an electronics company, Winston Moss sometimes spent five days a week on the road, away from his wife, Betsy, and two children, Mitchell, 13, and Chelsea, 9. Tired of the flying, driving and general trekking, Moss started looking for a business he could run from his home near Richmond, Virginia.

It was a newspaper ad that introduced Moss, 49, to RSVP, a direct-mail marketing company. After seeing samples of the franchise's postcards, Moss decided to join, and in June 2000, he opened his own homebased business. RSVP creates postcard advertisements, which are sent out to residences four times a year. Moss' clients are mainly small businesses looking to advertise to the 100,000 homes that receive RSVP's Richmond mailings.

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