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It doesn't have to cost a bundle to launch an e-commerce site. We've found several smart options for top-notch online stores.

This story appears in the June 2003 issue of Start Up.

When Leslie Gordon started looking for a way to sell products from the Hudson Valley online, she didn't have a lot of money, time or computer expertise. What she had were high expectations for an e-commerce site that would be classy, powerful and adaptable. "Most important to us was finding a low-cost [solution] without sacrificing quality, sophistication or flexibility," says Gordon, 31.

Gordon found her low cost e-commerce Web site solution at Homestead.com. Menlo Park, California-based Homestead Technologies charges her $150 a month to host Madeinthehudsonvalley.com. She used the Web design tool supplied by Homestead to create the site herself, and also takes advantage of the marketing services the host provides.

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