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Class Acts

College life can go beyond classes, keggers and cramming for finals. Why not start your own business? These enterprising students did.

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This story appears in the June 2003 issue of Start Up.

College isn't just about dorm rooms, sororities, late-night cramming sessions and parties. If you're really on the ball, you can also build a lucrative business while you're earning your degree. Think college isn't the best time to start a business? Think again.

There are tons of benefits to starting a business in college. You have a slew of campus resources to help you out, and it's likely you're not bogged down with lots of responsibilities (children, mortgages, etc.), yet you're chock-full of creativity and passion. "[College] students are extremely creative at how to cultivate market relationships," says Caron St. John, director of the Spiro Center for Entrepreneurial Leadership at Clemson University in Clemson, South Carolina. "They haven't had any losses yet, so they will take a risk someone else might not take. Their fearlessness, coupled with their creativity, gives them opportunities to do interesting things."

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