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Creating a Company Culture

How to make your own core values the core of your business

This story appears in the June 2003 issue of Teen Startups.

(YoungBiz) - It's an age-old question: What would you do for money? As a business owner, it becomes more than just a philosophical query to mull over with friends. Your answer will determine the guidelines and expectations you'll bring to your company.

If you think about what sells--all those products that advertisers push as "cool" and "in"--you know that what's hot doesn't always jibe with your values. That's why it's so important to identify your company's core values--the philosophy that guides your company's direction--from the get-go.

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