Build a Dynamic Site
Not every change on your Web site will be warmly embraced. When you make changes that aren't well received, you'll hear about them quickly enough. Fortunately, you have the power to alter whatever prior changes you've made that haven't gone down as well as you might have hoped. The Internet is dynamic, and your site needs to develop an element of dynamism as well.
Excerpted from 101 Internet Marketing Tips For Your Business