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Learn to Encourage Repeat Business

Current customers are your best source of business.

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They know you, they know your product and they have demonstrated a willingness to purchase. What's more, you know them, you've learned about their needs and you've invested a significant amount of time in the success of their business. Protect that investment and encourage it to grow the same way you manage your investment portfolio, making adjustments periodically to maximize your return.

Excerpted from Creative Selling: Boost your B2B sales