McDonald's Sets "I'm Lovin' It" Ad Campaign

1 min read
Opinions expressed by Entrepreneur contributors are their own.

Oak Brook, Illinois--McDonald's Corp. will launch a global advertising program this fall under a new theme: "I'm Lovin' It." The costs of the new theme, which was described by McDonald's as being "fun," "relevant" and "hip," was not disclosed, but officials said in a conference call that it would not increase the company's current advertising expenditure. Few details were given on the execution of the campaign, and officials said a global team will be organized to address those issues. -Reuters

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Former Apple CEO John Sculley Shares 4 Key Strategies for Growing and Marketing Your Business