McDonald's Sets "I'm Lovin' It" Ad Campaign

  • ---Shares

Oak Brook, Illinois--McDonald's Corp. will launch a global advertising program this fall under a new theme: "I'm Lovin' It." The costs of the new theme, which was described by McDonald's as being "fun," "relevant" and "hip," was not disclosed, but officials said in a conference call that it would not increase the company's current advertising expenditure. Few details were given on the execution of the campaign, and officials said a global team will be organized to address those issues. -Reuters

Next Article:
7 Secrets You Need to Know About Flying...

This website uses cookies to allow us to see how our website and related online services are being used. By continuing to use this website, you consent to our cookie collection. More information about how we collect cookies is found here.